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A new era in hair health.

From founder Brooke Shields, simple solutions for gorgeous hair.

We know good hair.

We believe hair health starts at the root. Thoughtfully created with the best chemists in the world to ensure our products are good for you and the planet, our products use potent active ingredients at clinically proven efficacy levels to perform at the highest standards possible.

We believe in embracing the future, fearlessly.

Your best hair lies ahead. Are you ready for it?
“We made this for you. For us. We developed these products with passion and purpose, designed to be easy, effective and additive to your hair care routine. Let's embrace our next chapter, together,” Founder and CEO, Brooke Shields.

We’re not wasting your time.

Powerful, active ingredients to address hair thinning, scalp health, volume and shine, from the root to the tip of the hair, and support healthier looking hair, for longer. COMMENCE Complex™ is a scalp-strengthening formula, enriched with a proprietary blend of highly active ingredients.

Powerful. Clean. Simplified.

We approach every aspect with thoughtfulness and care. Our products are never tested on animals and are Phthalate Free, Sulfate Free, Talc Free, Benzene Free. Commence is safe for all hair types, color and chemically treated hair.

SHAMPOO AND CONDITIONER

The perfect couple.

Healthy hair and healthy scalp start in the shower. This powerful duo are deeply nourishing and hydrating to align the scalp biome to balance hair for maximum performance while protecting against stressors and aging.

SHOP SHAMPOO SHOP CONDITIONER

SHINE-ENHANCING DETANGLER

Absolutely knot.

Tame tangles, manage flyaways, and support hair thickness by reducing breakage caused by brushing.

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INSTANT SHAMPOO

Don't fall flat.

Do you wish you had cleaner, more voluminous hair like… five minutes ago? This lightweight, invisible spray is the ultimate time saver. It absorbs excess sebum and oil from the scalp, while moisturizing, hydrating and cleansing.

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ROOT SERUM

A stronger foundation.

Truly healthy hair starts at the scalp. This hair-thickening root serum soothes and calms, while increasing hair density and thickness with one simple step.

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