Our Story

AGE FEARLESSLY. HONESTLY. BEAUTIFULLY.

We know your hair has changed – and your hair care routine should too.

FROM OUR FOUNDER

“I am embracing my next chapter with you. The more I learn and know, the more I want to do–to help other women age fearlessly, honestly, and beautifully. We developed these products with passion and purpose, designed to be easy, effective and additive to your hair care routine. Let's embrace our next chapter, together.”

BROOKE SHIELDS, FOUNDER AND CEO

OUR FOUNDER

Brooke Shields is in charge of her next chapter: As our CEO, Brooke celebrates women and what’s next. Combining decades of experience, a lifetime of listening, and expertise from those who know, Shields is on a mission to empower women to embrace the future.

WE KNOW GOOD HAIR.

We believe hair health starts at the root. Thoughtfully created with the best chemists in the world to ensure our products are good for you and the planet, our products use potent active ingredients at clinically proven efficacy levels to perform at the highest standards possible.

FOR YOU. FOR US.

Commence is a reminder that new beginnings can happen at any age, and a call-to-action for us all to embrace our next chapter and age optimistically. What started as Beginning is Now is now Commence, a platform and products made to support one another and empower aging honestly and on our own terms. When your hair looks good, you feel good, period.

EXTENSIVE* SALON TESTING PROVED:

2-IN-1 INSTANT SHAMPOO

Increased Volume, Enhanced Texture, Absorbed Oil and Cleaned Scalp

3-IN-1 LEAVE-IN CONDITIONER

Reduced Frizz, Smoothed Hair, Increased Hair Hydration, Improved Overall Feel and Strengthened Hair

ROOT SERUM

Increased Volume, Enhanced Scalp Hydration, Hydrated Hair, Improved Overall Scalp Health & Strengthened Hair

*Based on a clinical study of 30 panelists over two weeks.

A COMMITMENT TO ETHICAL BEAUTY

Our products are responsibly created with thoughtful, clean ingredients that are good for your health and the health of our planet. Our products are never tested on animals and are Phthalate Free, Sulfate Free, Talc Free, Benzene Free. Commence is safe for all hair types, color and chemically treated hair.