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Your hair has changed. Your hair care should, too.

Real hair solutions for real women over 40.

The Wash Day Set

Healthier hair starts in the shower. Rinse and repeat.

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The Best Sellers Set

We don’t like to play favorites…but let’s just say these are essentials for a reason.

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The Multi-Tasker Set

A set full of overachievers. (We know they're up to the task.) 

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It seems like a miracle...but actually it’s just science.

OUR INGREDIENTS

Stories

The Year of You

The Year of You

Dear friends, If you’ve been with us for a while, you know I’ve got a thing about resolutions. They can be so arbitrary. They can put so much pressure on us. They can make us seem set up to fail. N... Read more

A letter from Brooke: the seasons are changing, and so are we

A letter from Brooke: the seasons are changing, and so are we

Dear friends,    It’s a cliche for a reason: the post-breakup bangs. The new job chop. The fresh start color update. When things change, we reach for the scissors (or the perm solution…let’s just ... Read more

Our Best-Selling Instant Shampoo

Our Best-Selling Instant Shampoo

Meet your new not-so-secret weapon: Instant Shampoo. Let’s discuss a few reasons we love it, shall we? It’s Instant Shampoo, not Dry Shampoo, and yes, it is an important distinction. Rice powder ... Read more