Phthalate free.
Talc Free.
Sulfate free.
Benzene Free.








Effortless-looking hair that’s actually effortless.
Our founder and CEO Brooke Shields developed this collection for women over 40 who know that their best hair—and their most exciting new beginnings—lie ahead.
Blog

Our Best-Selling Instant Shampoo
Meet your new not-so-secret weapon: Instant Shampoo. Let’s discuss a few reasons we love it, shall we? It’s Instant Shampoo, not Dry Shampoo, and yes, it is an important distinction. Rice powder ... Read more

"Beaux Cheveux" Behind the Clare V. x Commence Collab
We’re so excited to launch our first ever collaboration, the limited edition Beaux Cheveux x Clare V. Classic Tee with our friends at Clare V. We both share a love of French culture (Brooke studied... Read more

Behind the Scenes with Commence
Behind the scenes of the Commence campaign, Brooke teamed up with photographer Lynda to bring the vision to life—two women creating something honest and personal. For Brooke, it was a shift to be i... Read more