Phthalate free.
Talc Free.
Sulfate free.
Benzene Free.
Effortless-looking hair that’s actually effortless.
Our founder and CEO Brooke Shields developed this collection for women over 40 who know that their best hair—and their most exciting new beginnings—lie ahead.
Make it a set.
Some things are just better together–like our curated sets, designed with your best-hair-yet routine in mind.
It seems like a miracle...but actually it’s just science.
OUR INGREDIENTSBlog
Behind the Scenes with Commence
Behind the scenes of the Commence campaign, Brooke teamed up with photographer Lynda to bring the vision to life—two women creating something honest and personal. For Brooke, it was a shift to be i... Read more
Things we love about summer: sunshine, beach days, pool parties. Things we don’t love about summer: UV damage, humidity-induced frizz, salt and chlorine-parched strands. Enter: our new Summer Set. ... Read more
Brooke Shields with Zoë Barry on Reinvention
Brooke recently sat down with Zoë Barry—founder, investor, and professional race car driver—for a high-energy, honest conversation about what it really means to start something new at any age. From... Read more