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The Wash Day Set

Healthier hair starts in the shower. Rinse and repeat.

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The Best Sellers Set

We don’t like to play favorites…but let’s just say these are essentials for a reason.

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The Multi-Tasker Set

A set full of overachievers. (We know they're up to the task.) 

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It seems like a miracle...but actually it’s just science.

OUR INGREDIENTS

Stories

Commence in the Press

Commence in the Press

As 2025 unfolds, we’re excited to share some of the press highlights that have captured our story this year. We’re grateful to be featured across a range of publications that celebrate our mission ... Read more

A Note From Brooke: Let's Take Care of the Things We Love

A Note From Brooke: Let's Take Care of the Things We Love

"How can we cultivate and tend to our relationships down to their very cores? How can we treat our own bodies and minds and spirits with attention and kindness and intention?" Read more

Brooke Shields Is Not Allowed to Get Old: An Exclusive Excerpt

Brooke Shields Is Not Allowed to Get Old: An Exclusive Excerpt

"Aging is a journey full of contradictions, especially in America. It’s humbling and surprising and empowering and daunting and liberating." Read more